Educate, Entertain and Engage with Video
Video has really come on strong as a vehicle to market your professional practice. According to Nielson, 64% of marketers soon expect video to dominate their marketing strategies. 73% of respondents said they are more likely to purchase a product or service if they can watch a video beforehand explaining it and 71% agree that watching video content produced by businesses leaves them with a positive impression.
Marketing with video is an effective method to help grow your practice. Video can be incorporated into all aspects of your marketing plan.
- Video makes a good call to action
- Social Media marketing is more engaging with video
- Video increases time on your website which helps with SEO
- Emails with video links often have higher open rates
Discovery – Before we begin a video marketing campaign we take the time to learn about your brand and your goals. We’ll discus the strengths of each type of video – whether on camera or screen cast will best meet your needs. Our interview process enables us to design a strategy that will allow you to accomplish your goals.
Research – As with any type of content creation for the web, video marketing begins with keyword research. Choosing the right keywords will increase the chance that your videos will be found on YouTube and other platforms. Analyzing the competitiveness of a niche is done in conjunction with sound keyword research.
Production – Producing video requires that we work closely with you to ensure that we are representing your brand correctly. On camera video will require time set aside your your or your staff to ensure that the finished product reflects your brand.
Optimization – To ensure that your videos are successful in the search engine rankings we optimize each video according to techniques we know work. This includes keywords, spoken in the videos, expertly crafted descriptions and tags and a credible call to action that will deliver clicks to your website’s landing page.
Get in touch with us to start your video marketing campaign.