Turn Your Website Into A Lead Generation Machine

Turn Your Website Into A Lead Generation Machine

From online brochure to lead generating machine When’s the last time you really took a look at your website? Most medical, legal and financial professionals have a static website lacking any mechanism to capture visitor information such as names and email addresses. What about your website… is it merely an online brochure or is it a lead generation machine? If it’s an online brochure… maybe it’s time to change that. It’s time to re-think the function of your website. When the internet was young and having a website was cutting edge you could get away with having an online brochure. Not anymore. Competition is heating up and not maximizing every opportunity to generate a new lead is just what your competitors are hoping for. Now is the time to think of your website as a marketing tool… not a billboard. Your website – the best lead generation tool It amazes me that business owners are still falling for the phone call where someone they’ve never heard of promises to get them to the top of Google and flood their website with traffic. Not only can some of the techniques these SEO firms use get you slapped down the search engine rankings – often it just makes no sense for you to even want more traffic. If your website is not designed and optimized to convert targeted web traffic into leads it’s not worth your time or money to get more online visitors. If your website is not designed to generate leads, paying for web traffic would be like spending money on advertising campaigns and never opening your office. It...