Search Engine Optimization Techniques that Work
Being able to design an attractive website and understanding the principles of local SEO are worlds apart. Our developers and designers work together to create a visually stunning website to represent your brand and get your website found in local search engines.
Getting your website ranked well for local search involves both on-page and off-page factors. On-page factors begin with sound keyword research and rich content creation focusing on words and phrases your prospective visitors are searching for.
Utilizing on-page signals including site structure, correct use of title tags and image optimization are all important. Equally important in today’s mobile-connected world is a website that displays correctly on all platforms. All our websites are optimized for mobile.
We also address several other factors beyond on-page signals and the general usability of a website when we optimize your website for local search.
Ranking in the Google business listings for your particular type of practice will guarantee you a spot on the first page of Google. It will also guarantee that your Google+ page is listed as well. Not having a completed Google+ profile is detrimental to your brand and could potentially cost you clicks to your website. We can help you optimize your Google+ profile with relevant content, images and video.
Directories and Citations
Quite often when a query is made in a given search engine the top results are for online directories. Beyond the Google My Business listings their are a host of other 3rd party directories. YellowBook, WhitePages, Yelp, ThinkLocal, SuperPages and Kudzu are all examples. There are also a number of industry-specific directories.
Getting your practice correctly listed in as many directories as possible will result in high quality citations telling the search engines that your website is important. Having us list you in multiple directories will also increase your traffic as you will often be found in these directories for search terms related to your type of practice.
You can’t manage what you can’t measure. Our proprietary software allows us to track keyword performance to compare metrics week to week. Knowing where you stand against your competition will allow us to focus our efforts where they can make the biggest impact.
We would love to help you get your website ranked for local search.