Market Your Practice With Video

Market Your Practice With Video

Here’s 3 reasons you should be using video to market your practice Nearly a third of all online activity is spent watching video. Nearly one half of survey respondents reported that they watch at least one video online every month. Online video is here to stay and there are some pretty compelling reasons why you should be using it. Medical, legal and financial professionals are the perfect candidates to leverage video both on their websites and other platforms to market their practice. Many layman find medical, legal and financial information difficult to understand and dry at best. Using video can help break down the barriers to understanding and appeal to those people who learn best by watching. It’s said that the majority of people only skim a web page for headlines but once they click the play button their eyes are focused. Here are 3 reasons you should be using video to market your practice. Engagement If someone lands on your website due to a search or by clicking on an ad they are seeking information either about you or what services you provide. They have specific questions and video is the perfect way to answer those questions. But what you say and how you say it is important. If you’re expecting that a commercial about your practice is going to engage viewers… you are wrong. According to research by Visible Measures you have 10 seconds to get a viewers attention. 20% of your viewers will click away from your video in the first 10 seconds. You’ll also lose about one third of viewers by 30 seconds and about...