Turn Your Website Into A Lead Generation Machine

Turn Your Website Into A Lead Generation Machine

From online brochure to lead generating machine When’s the last time you really took a look at your website? Most medical, legal and financial professionals have a static website lacking any mechanism to capture visitor information such as names and email addresses. What about your website… is it merely an online brochure or is it a lead generation machine? If it’s an online brochure… maybe it’s time to change that. It’s time to re-think the function of your website. When the internet was young and having a website was cutting edge you could get away with having an online brochure. Not anymore. Competition is heating up and not maximizing every opportunity to generate a new lead is just what your competitors are hoping for. Now is the time to think of your website as a marketing tool… not a billboard. Your website – the best lead generation tool It amazes me that business owners are still falling for the phone call where someone they’ve never heard of promises to get them to the top of Google and flood their website with traffic. Not only can some of the techniques these SEO firms use get you slapped down the search engine rankings – often it just makes no sense for you to even want more traffic. If your website is not designed and optimized to convert targeted web traffic into leads it’s not worth your time or money to get more online visitors. If your website is not designed to generate leads, paying for web traffic would be like spending money on advertising campaigns and never opening your office. It...
Pensacola Vein Doctor Search – A Lesson in Website Engagement

Pensacola Vein Doctor Search – A Lesson in Website Engagement

Online search for Pensacola vein doctor yields valuable lessons I’ve found through the years that you can often learn more from real world experience than from experts or text books. Vascular surgery excluded of course! What I’m referring to is how doctors practicing vascular surgery and procedures involving the veins, such as spider vein removal are being perceived and interacting with potential patients online. The information I’m sharing is not exclusive to vascular surgeons or doctors for that matter. Anyone in professional practice should take note. This information is valid for medical, legal or financial professionals. And really… any business interested in engaging their customers, clients or patients online for that matter. Search terms may not be what you think I chose the search term, Pensacola vein doctor, because that’s the term many potential patients will search for. I have some experience with this as I have a family member with ESRD and have observed that vascular surgeons are more often referred to as vein doctors or even as doctors who put a fistula in. My point is not to split hairs related to nomenclature but rather to paint the picture of the way a potential client will conduct a search. If someone is interested in some type of corrective procedure such as treatment for varicose veins or removal of spider veins they may also use search terms related to their specific problem or a remedy for their specific problem. So the issue becomes whether or not professional practice owners are actually addressing the concerns of those searching by providing online content and landing pages that are actually entering...