Getting Your Practice To Page One Of Google – Here’s The Easiest Way

Getting Your Practice To Page One Of Google – Here’s The Easiest Way

Follow these steps to increase the chance of getting your practice to page one of Google Getting your practice to page one of Google for your desired search term may well be the best thing you can do to grow your business. Most people searching for a local business don’t ever go beyond the first page of Google and many don’t scroll down to see all 10 listing on the page. So how can you increase your chances of getting to the top of page one? The answer is to get your practice included in the Google local listings for the search terms relevant to your practice. These listing are known as the Google 7 Pack or Google 3 Pack. The number of local listings displayed is determined by how specific your search terms are. The 7 Pack is displayed on the first page just below the ads and usually the first two organic listings. Google creates local business listings but you must claim your listing. You can start the process by visiting the Google My Business page. You’ll be prompted to enter your business address to continue. If a listing hasn’t been created you’ll need to enter your information and choose a business category. Follow the directions to verify your listing. This can often take a week or two as they generally send you a post card with a verification code. There are specific steps you must take to increase the chance that your practice will make it into the Google local listings. And getting listed is only the first battle… staying there requires work. Google 7 Pack...
Market Your Practice With Video

Market Your Practice With Video

Here’s 3 reasons you should be using video to market your practice Nearly a third of all online activity is spent watching video. Nearly one half of survey respondents reported that they watch at least one video online every month. Online video is here to stay and there are some pretty compelling reasons why you should be using it. Medical, legal and financial professionals are the perfect candidates to leverage video both on their websites and other platforms to market their practice. Many layman find medical, legal and financial information difficult to understand and dry at best. Using video can help break down the barriers to understanding and appeal to those people who learn best by watching. It’s said that the majority of people only skim a web page for headlines but once they click the play button their eyes are focused. Here are 3 reasons you should be using video to market your practice. Engagement If someone lands on your website due to a search or by clicking on an ad they are seeking information either about you or what services you provide. They have specific questions and video is the perfect way to answer those questions. But what you say and how you say it is important. If you’re expecting that a commercial about your practice is going to engage viewers… you are wrong. According to research by Visible Measures you have 10 seconds to get a viewers attention. 20% of your viewers will click away from your video in the first 10 seconds. You’ll also lose about one third of viewers by 30 seconds and about...
Turn Your Website Into A Lead Generation Machine

Turn Your Website Into A Lead Generation Machine

From online brochure to lead generating machine When’s the last time you really took a look at your website? Most medical, legal and financial professionals have a static website lacking any mechanism to capture visitor information such as names and email addresses. What about your website… is it merely an online brochure or is it a lead generation machine? If it’s an online brochure… maybe it’s time to change that. It’s time to re-think the function of your website. When the internet was young and having a website was cutting edge you could get away with having an online brochure. Not anymore. Competition is heating up and not maximizing every opportunity to generate a new lead is just what your competitors are hoping for. Now is the time to think of your website as a marketing tool… not a billboard. Your website – the best lead generation tool It amazes me that business owners are still falling for the phone call where someone they’ve never heard of promises to get them to the top of Google and flood their website with traffic. Not only can some of the techniques these SEO firms use get you slapped down the search engine rankings – often it just makes no sense for you to even want more traffic. If your website is not designed and optimized to convert targeted web traffic into leads it’s not worth your time or money to get more online visitors. If your website is not designed to generate leads, paying for web traffic would be like spending money on advertising campaigns and never opening your office. It...
Pensacola Vein Doctor Search – A Lesson in Website Engagement

Pensacola Vein Doctor Search – A Lesson in Website Engagement

Online search for Pensacola vein doctor yields valuable lessons I’ve found through the years that you can often learn more from real world experience than from experts or text books. Vascular surgery excluded of course! What I’m referring to is how doctors practicing vascular surgery and procedures involving the veins, such as spider vein removal are being perceived and interacting with potential patients online. The information I’m sharing is not exclusive to vascular surgeons or doctors for that matter. Anyone in professional practice should take note. This information is valid for medical, legal or financial professionals. And really… any business interested in engaging their customers, clients or patients online for that matter. Search terms may not be what you think I chose the search term, Pensacola vein doctor, because that’s the term many potential patients will search for. I have some experience with this as I have a family member with ESRD and have observed that vascular surgeons are more often referred to as vein doctors or even as doctors who put a fistula in. My point is not to split hairs related to nomenclature but rather to paint the picture of the way a potential client will conduct a search. If someone is interested in some type of corrective procedure such as treatment for varicose veins or removal of spider veins they may also use search terms related to their specific problem or a remedy for their specific problem. So the issue becomes whether or not professional practice owners are actually addressing the concerns of those searching by providing online content and landing pages that are actually entering...